Zesta Seasonal tea
One of the premium Sri Lankan Tea Brand; Zesta wanted to approach their premium product tea to the millennials in the U.S. under the gift boutique category. As Ceylon tea is globally recognized, the brand wanted a different approach to experience its new blends of flavours.
The season of winter and summer period of the year became a platform to build the brand story and its reasons for its flavoured blends to the customers.
The emotional behavioural experience of customers during cold and warm seasons has been combined with stories inherited by generations where it spoke about Great Sri Lankan kings related to cold and warm seasons to experience a flavoured cup of tea blends with a rich background story to enjoy along with.
The identity design platform was converted to not only as a premium beverage but as well as a seasonal lifestyle brand.
